January 12, 2017 at 11:41 AM
Drive safely and considerately at all times - after all, you want clients to know that you are responsible and that you care.
First impressions count: keep your van clean and well maintained to keep that squeaky clean business image.
A specially produced numberplate can be a fun way to advertise your business - if you are willing to pay extra for it.
Ensure that the paintwork is always fresh and attractive.
Your van can be a free advertising space for your business if you add a painted logo, slogan and phone number and website to the sides. Whether it is parked outside your home or driving up and down the country it is doing the work of finding you new customers.
A sign on the back of your van stating that you welcome feedback about the company or the driver will show that you care about what customers think - and are responsive to their queries and suggestions.
Make sure that even when they are not driving the van, your drivers behave in a courteous and respectful way.
If you have several vans that you use for your company, ensure that their designs are consistent so that they constitute a recognisable fleet.
Keep the interiors clean and uncluttered so that observers who glance inside get a good image of your business. No stray coffee cups rolling on the floor or mounds of empty takeaway boxes on the back seat.
Though not strictly part of the van, drivers' uniforms and the accessories that are hung on windscreens can create a positive or negative image of your company. So make sure to pay attention to these factors as well.
Get your van business ready!
Why not use the ten point guide above as a checklist to ensure that you have ticked all the boxes needed to ensure that your van reflects your business image in a relevant, consistent and above all positive way.